SBD/July 7, 2017/Media

Audience Analysis: KPMG Women's PGA Championship Hits All-Time High For NBC

NBC drew 840,000 viewers on Sunday for the KPMG Women's PGA Championship, marking the event’s most-watched final round on record for NBC Sports. The event left longtime partner CBS in ’06 and moved over to Golf Channel before ending up on NBC. This year’s final round, which saw Danielle Kang beat Brooke Henderson by one stroke for her first LPGA victory, was up 1% from 829,000 viewers last year, when Henderson beat Lydia Ko in a playoff from a West Coast course.

KENNY POWERS: Fox drew 781,000 viewers for the final round of the U.S. Senior Open on Sunday, which saw Kenny Perry win by two strokes over Kirk Triplett. Last year's event aired in mid-August, with rain postponing Sunday's final round. This year was down 6% from '15, which was in late June, where Jeff Maggert won by two strokes over Colin Montgomerie. Meanwhile, the final round of the PGA Tour Quicken Loans National on Sunday finished with 1.9 million viewers on CBS for Kyle Stanley's win in a playoff over Charles Howell III. That number is down from 2.7 million viewers last year for Billy Hurley III's win. 

The chart below lists final audience figures from select recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
Monster Energy NASCAR Cup
Series: Coke Zero 400 (Daytona)
7/1
NBC
8:04-11:36pm
3.2
5,423
Boxing: Jeff Horn-Manny Pacquiao
7/1
ESPN
10:01pm-1:04am
1.6
2,812
MLB: (regional)
7/1
Fox
7:12-10:34pm
1.6
2,460
College World Series final:
Florida-LSU: Game 2
6/27
ESPN
8:00-11:30pm
n/a
2,008
PGA Tour: Quicken Loans
National: Final Round
7/1
CBS
3:00-6:00pm
1.2
1,889
"NBA Awards Show"
6/26
TNT
9:00-11:22pm
n/a
1,786
College World Series final:
Florida-LSU: Game 1
6/26
ESPN
7:00-10:34pm
n/a
1,774
MLB: Nationals-Cardinals
7/2
ESPN
8:00-11:12pm
0.9
1,371
Soccer friendly:
Mexico-Paraguay
7/1
Univision
8:15-10:34pm
0.7
1,336
Soccer friendly:
Mexico-Ghana
6/28
UniMas
8:45-11:03pm
0.6
1,293
PGA Tour: Quicken Loans
National: Third Round
7/1
CBS
3:00-6:00pm
0.7
1,088
Boxing: David Touissant-
Shane Mosley Jr.
7/1
ESPN
9:04-10:01pm
0.7
1,082
KPMG Women's PGA
Championship: Final Round
7/2
NBC
3:00-6:04pm
0.6
840
NASCAR Xfinity Series:
Coca-Cola Firecracker 250
(Daytona)*
7/1
CNBC
12:38-5:06pm
0.5
829
FIFA Confederations Cup final:
Germany-Chile
7/2
FS1
1:36-4:02pm
0.5
800
Golf: U.S. Senior Open:
Final Round
7/2
Fox
1:00-6:00pm
0.5
781
Soccer friendly: U.S.-Ghana
7/1
ESPN
5:00-7:03pm
0.4
748
USA Swimming Championships
7/1
NBC
1:00-3:00pm
0.5
747
KPMG Women's PGA
Championship: Third Round
7/1
NBC
3:00-6:06pm
0.5
736
USA Swimming Championships
7/2
NBC
1:00-3:00pm
0.5
707
Golf: U.S. Senior Open:
Third Round
7/1
Fox
1:00-5:54pm
0.4
615
Major League Fishing (taped)
7/1
CBS
2:00-3:00pm
0.4
548
"World of X Games:
WSL Surfing"
7/1
ABC
3:00-4:00pm
0.4
506
MLS: Earthquakes-Galaxy
7/1
Univision
10:34pm-12:35am
0.3
504
"World of X Games:
Street League Skateboarding"
7/1
ABC
4:00-5:00pm
0.4
492

NOTES: * = Rained out Friday and moved to CNBC on Saturday afternoon.

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