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Marketing and Sponsorship

Still Golden: Curry Tops Jersey Sales, Warriors Lead NBA Team Merch Sales After Recent Title

Stephen Curry and the Warriors led the NBA in both most popular jersey and team merchandise sales based on overall sales on NBAStore.com from April-June. Cavaliers F LeBron James, Warriors F Kevin Durant, Thunder G Russell Westbrook and Cavaliers G Kyrie Irving rounded out the top five. The Warriors, Cavaliers, Bulls, Celtics and Spurs rounded out the top five in team merch, with the Celtics cracking the top five for the first time since the '12-13 season. Celtics G Isaiah Thomas went from No. 14 in jersey sales in April to No. 7 through June. Bucks F Giannis Antetokounmpo also earned his highest ranking ever at No. 8 (NBA).

MOST-POPULAR NBA PLAYER JERSEY SALES (APRIL-JUNE)
1
Warriors G Stephen Curry
9
Rockets G James Harden
2
Cavaliers F LeBron James
10
Warriors G Klay Thompson
3
Warriors F Kevin Durant
11
Warriors F Draymond Green
4
Thunder G Russell Westbrook
12
Wizards G John Wall
5
Cavaliers G Kyrie Irving
13
Bulls F Jimmy Butler*
6
Spurs F Kawhi Leonard
14
Trail Blazers G Damian Lillard
7
Celtics G Isaiah Thomas
15
Bulls G Dwyane Wade
8
Bucks F Giannis Antetokounmpo

NOTE: * = Now with T'Wolves.

MOST-POPULAR NBA TEAMS IN MERCH SALES (APRIL-JUNE)
1
Warriors
6
Lakers
2
Cavaliers
7
Thunder
3
Bulls
8
Bucks
4
Celtics
9
76ers
5
Spurs
10
Rockets

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