The Braves are in their first season working with Wise Foods, and they "have a hit with Bravos tortilla chips" with the team's logo on the bag, according to Jessica Wohl of AD AGE. The Braves "promote and sell Wise products" at SunTrust Park, plus they "get a cut of the retail sales of the products bearing their logos." Before this season, the Braves were "looking for another way to promote their brand both in and beyond the team's new SunTrust Park." They saw "potential synergy in hooking up with Wise, particularly as they sometimes call the team Los Bravos, and Wise has a small line called Bravos." In time for the new ballpark this April, Wise "introduced Stadium Nacho-flavored Bravos tortilla chips." Wise also "sells two other flavors of Bravos with the Braves logo." But it is the ballpark nacho flavor, which "tastes a lot like the nacho chips and cheese dip one would get at a stadium, which seems to be the big winner." Wise CMO Jeremy Bjork said that the company "did not have any distribution of Bravos in the South, so the line is essentially a new product launch in Braves territory." It has already "helped Wise get distribution in certain convenience stores and in grocers such as Publix." The line is getting such "positive feedback that Wise is looking to launch it in other markets this summer without the Braves logo." Wise also does some "radio to support the Braves product and displays in major grocery stores." Wise has also been working with the Mets since '05, and recently "expanded the partnership with three unique flavors of ball-shaped cheese puffs." Wise recently "renegotiated its deal with the Mets including those specially-branded products, additional branding, and signs in the ballpark" (ADAGE.com, 6/28).
