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Marketing and Sponsorship

Asking Price At $10M To Title Sponsor Floyd Mayweather Jr.-Conor McGregor Super Fight

Top sponsorships for the Aug. 26 Floyd Mayweather Jr.-Conor McGregor fight have been set, with a $10M "asking price for the title sponsor," according to Darren Rovell of ESPN.com. WME-IMG, which owns the UFC, "sent out a proposal to companies to gauge their interest in sponsoring elements of the fight." The $10M would "nearly double boxing's largest single-fight sponsorship," the $5.6M that Tecate paid for Mayweather-Manny Pacquiao in May '15. The sponsoring company would "get its logo at the center of the ring at Las Vegas' T-Mobile Arena, its branding on ring girls, on two of the ropes and in the two nonfighter corners of the ring." The deal also "includes sponsorship of the first minute of every round on the broadcast and $500,000 in tickets." A company that wants to be associated with Mayweather or McGregor can "buy one of the fighter's corners" for $5M. That would include "signage in that corner, sponsorship to the broadcast corner cam and $250,000 in tickets." It is "unclear whether WME-IMG is the sole seller of the fight's sponsorships" (ESPN.com, 6/29).

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