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Marketing and Sponsorship

Univ. Of Toledo Signs Six-Year Apparel Deal With Nike; North Dakota Looks To Consolidate

The Univ. of Toledo has "agreed to a multi-year exclusive partnership with Nike" beginning July 1, according to Brian Buckey of the Toledo BLADE. The six-year deal will make Nike the "official athletic footwear, apparel, accessory and equipment brand for all 16 of Toledo sports" through the '2...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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