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Marketing and Sponsorship

Open For Business: McGregor Not Limited To Reebok Apparel For Mayweather Fight

Audie Attar, the manager for UFC fighter Conor McGregor, indicated his client is a "free agent as it relates to athletic apparel" for the upcoming fight against Floyd Mayweather Jr. on Aug. 26. Attar yesterday appeared on "The MMA Hour" podcast and said, "We let a lot of our deals lapse so there ar...

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SBJ Morning Buzzcast: May 23, 2024

2024 Sports Business Awards takeaways SBJ’s Joe Lemire, Austin Karp, Alex Silverman, and Mollie Cahillane look back at the 2024 Sports Business Awards

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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