SBD/June 19, 2017/Marketing and Sponsorship

UCF Kicker To Keep Posting YouTube Videos, Despite Fact NCAA May Rule Him Ineligible

UCF K Donald De La Haye in a video posted yesterday announced he will "keep taking advertising revenue for his YouTube videos and let the NCAA decide his fate," according to Iliana Limon Romero of the ORLANDO SENTINEL. A UCF compliance office rep "alerted De La Haye about a week ago he was risking his NCAA amateur status by receiving money for advertising linked to his popular YouTube channel." De La Haye in his new video said, "I'm not stopping for anybody." He added, "I'm going to upload regularly to this channel. I'm not stopping that. I'm not demonetizing. I refuse to. So it's out of my hands now. The decision is in the NCAA's hands." A source said that De La Haye was "never given an ultimatum by UCF officials as implied during his first video about his meeting with the compliance official." But NCAA rules "suggest De La Haye may have to choose between his generating of revenue off his videos and playing college football" (ORLANDO SENTINEL, 6/19). De La Haye's videos "show his daily life, including what it is like to be a student-athlete." Because he hit 10,000 lifetime views, he was "able to make money off ads placed on his videos." De La Haye said that he created the YouTube channel to "further his career and make a little extra money -- money the Costa Rica native said his family needs" (ESPN.com, 6/19).
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