The merchandise tent at Wisconsin's Erin Hills for the U.S. Open features a "variety of green and gold items" to cater to Packers fans, according to Joe Taschler of the MILWAUKEE JOURNAL SENTINEL. Senior Dir of Licensing & U.S. Open Merchandising Mary Lopuszynski said that the location of the U.S. Open "helps determine some of the merchandise choices." Lopuszynski referenced the '16 tournament at Oakmont Country Club, saying, "Last year we sold a ton of black and gold in Pittsburgh." She added of this year's event, "We ordered more red than we normally do because of the Badgers. We try to research the market where we are going. We do a lot of research whenever we go to a new market in particular." Taschler noted hats at this year's tournament are "expected to be among the most popular items." Lopuszynski expects the store will "sell somewhere between 100,000 to 120,000 hats during the 11 days." Throughout the entire U.S. Open they will sell "upwards of 400,000 items." Lopuszynski: "We set up a store ... we open for 11 days, then we’re done, and we go out of business. We have to capture all of those sales in that short period of time." The pavilion is a "39,000-square-foot, air conditioned tent." It took 27 tractor-trailers to "haul all the displays and fixtures that have been installed under that big top." Lopuszynski said, "We spend a lot of time on the décor. All the previous U.S. Open champions are pictured somewhere" (MILWAUKEE JOURNAL SENTINEL, 6/14).
