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Marketing and Sponsorship

Marketplace Roundup

GOLF DIGEST's Stephen Hennessey noted Wesley Bryan has a "new endorsement deal" with Taco Bell that will see him wear a Taco Bell belt at this week's U.S. Open. Bryan posted a photo of him at a Taco Bell in South Carolina "following his win" at the PGA Tour RBC Heritage in April (GOLFDIGEST.com, 6/13).

MAKING A WITHDRAWAL?
 Wells Fargo North Carolina‎ Regional President Kendall Alley said that informal talks "have begun" for the bank to continue its sponsorship of the PGA Tour event in Charlotte, which expires in '19. In Charlotte, Erik Spanberg reported serious negotiations and a final decision will "likely come sometime" in '18. Alley’s comments, combined with recent remarks from Quail Hollow Club President Johnny Harris, "indicate the two sides are close to entering negotiations with an extension in mind" (BIZJOURNALS.com, 6/13).

LEAF PILE: ESPN.com's Darren Rovell noted the Cubs emailed premier clients and season-ticket holders yesterday with an offer to "purchase the ivy leaves that covered Wrigley Field's outfield walls" during the '16 season. After winning the World Series, the club "chose to collect the leaves for the first time and have each authenticated with a hologram." Each leaf "costs $200 plus $15 shipping." The Cubs note that a fan can "order up to 10 leaves and that the total leaves collected by the team number 2,016" (ESPN.com, 6/13).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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