The Power Of Thor: Syndergaard Signs New Endorsement Deals With Citi, Cholula

Mets P Noah Syndergaard has signed on to endorse Citi, supplementing the financial service company’s existing partnership with the club and Citi Field. He stars in an ad that debuted Thursday for Citi’s Double Cash rewards card mocking the traditions of typical postgame press conferences. Syndergaard joins CF Curtis Granderson among Mets players individually working with Citi. He also will be featured in other Citi campaigns during the year and participate in various activities on behalf of the financial services company. The latest iteration of Citi’s “Means What It Says” marketing campaign also features SNY broadcasters Keith Hernandez and Ron Darling and comedian Jim Breuer (Eric Fisher, Staff Writer).

THAT'S SO HOT: MARKETING DAILY's Tanya Gazdik reported Cholula Hot Sauce has signed its "first official celebrity partnership" with Syndergaard to "launch a fans-only community and release a limited-edition flavor." The "Order of Cholula" effort is debuting with a short film "featuring inspiring stories of real Cholula fans who credit the role the flavorful hot sauce plays in their lives, including Syndergaard." Cholula Food Company Head of Brand Marketing Sharon Nevins said that Syndergaard will share the video with his social media followers and will "encourage viewers to join him." While this is Cholula's first official deal, it has "received unpaid endorsements on social media" from celebs like Matt Damon, Lin-Manuel Miranda and Katie Couric (MEDIAPOST.com, 6/8).