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Research and Ratings

AT&T-Mark Wahlberg Spot Led Visibility Among New Ads On Recent Sports Telecasts

AT&T's "Entertainment-Filled House" spot, which features actor Mark Wahlberg, gained the most visibility of any commercial that debuted from May 29-June 4 during sports programming, a week dominated by the NBA and NHL playoffs, according to an SBJ/SBD analysis of data from real-time TV ad atten...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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