AT&T's "Entertainment-Filled House" spot, which features actor Mark Wahlberg, gained the most visibility of any commercial that debuted from May 29-June 4 during sports programming, a week dominated by the NBA and NHL playoffs, according to an SBJ/SBD analysis of data from real-time TV ad attention analytics company iSpot.tv. The ad, via BBDO, N.Y., netted 43 million impressions in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV. On top of the NHL and NBA Playoffs, the AT&T spot also saw play during the opening rounds of the French Open. The top five spots all saw airings during coverage of the first two NBA Finals games.
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NEW ADS WITH MOST IMPRESSIONS DURING SPORTS TELECASTS (MAY 29-JUNE 4)
|
| BRAND (SPOT) |
IMPRESSIONS
|
AIRINGS
|
TV
SPEND
|
SPORTS
PROGRAMMING |
AT&T Unlimited Plus
("Entertainment-Filled House," featuring Mark Wahlberg) |
43,000,134
|
109
|
$4,080,291
|
NBA, French Open, NHL |
Samsung Gear S3 Frontier
("Leave Your Phone Behind: $50 Off") |
41,637,083
|
5
|
$1,159,327
|
NBA |
| '18 Audi S5 Sportback ("Secretariat") |
31,174,952
|
12
|
$2,065,411
|
NBA, College baseball, MLS |
| Samsung Galaxy Tab ("Do Anything") |
27,901,892
|
72
|
$752,218
|
NBA |
Corona Extra ("Make Summer,"
featuring music by Bunny Wailer) |
27,747,289
|
108
|
$2,274,789
|
NBA, "SportsCenter" |
