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Marketing and Sponsorship

ESPN Plans Solo Upfront For Greenberg's New Morning Show After Strong Initial Interest

ESPN's sales team will hold its own upfront "for advertisers interested in sponsoring" Mike Greenberg's new program after several sponsors approached him at the company's recent upfront presentation, according to Michael McCarthy of SPORTING NEWS. ESPN President of Global Sales & Marketing Ed E...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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