Menu
Franchises

Dodgers' Minor-League Affiliate Facing Scrutiny Over "Hourglass" Promotion Idea

The rookie advanced level Pioneer League Ogden Raptors are "pushing the boundaries of ballpark promotions," according to Nick Parker of the SALT LAKE TRIBUNE. The team announced "'Hourglass Appreciation Night' with allusions to women's bodies and a promise that Salt Lake City-based Stars Talent Studio will 'provide a different stunner each half-inning" for its Aug. 11 game. The team "removed the news release" about half an hour after a story was published by the Salt Lake Tribune. The Raptors are a minor league affiliate of the Dodgers (SALT LAKE TRIBUNE, 6/6). SI.com's Dan Gartland notes the "alleged intention of the promotion is to celebrate the fact that baseball is played without a clock" (SI.com, 6/6). But YAHOO SPORTS' Chris Cwik noted the press release "didn't mention 'women' or 'ladies' until the final paragraph." The words "thoroughbreds," "hourglass-shaped," "stunner" and "curves" were used to describe the women up to that point. Cwik: "We shouldn't have to explain why this is a terrible idea, right?" (SPORTS.YAHOO.com, 6/5). In Houston, Jenny Dial Creech writes the promotion is a "slap in the face to female baseball fans everywhere." Creech: "Come out and enjoy a game while we treat you like an object and completely objectify and sexualize you. ... Being a female who tirelessly supports sports can be exhausting when there always seems to be some unfortunate reminder that the sport you love will never take you seriously" (HOUSTON CHRONICLE, 6/6).

TWITTER REAX: The promotion was a hot topic on Twitter despite the Raptors being a relatively little-known club. MLB.com's Alyson Footer: "21 years ago I worked for several sexist, stupid people running a minor league team. Best of luck to you in the next few days, Ogden Raptors." Baseball Prospectus' Jessica Quiroli: "I've spent my whole career covering @MiLB working to create a better place for women. Shame on the @ogdenraptors." N.Y. Daily News' Kate Feldman: "Hire women. It's not that complicated. If you don't hire women, run this past a woman in your life. 'Hey, is this sexist?' She'll say yes!" Crain's Detroit Business' Bill Shea: "This is grossly tone deaf. I cannot believe someone OK'd this idea. Holy hell."Fanrag Sports' Jesse Spector: "If it's June, it must be the Ogden Raptors embarrassing themselves in the 21st century." Freelance baseball writer Britni de la Cretaz: "I see the @ogdenraptors have already removed their hourglass promotion. Too bad SCREENSHOTS ARE FOREVER." Blogger Megan Brown: "# of baseball terms used to creepily describe women is almost as disgusting as the entire premise."

SBJ Morning Buzzcast: April 29, 2024

A record NFL Draft; An NFL vision for the future; Stadium Plan B emerges in K.C. and a Messi-led record in Foxborough

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/06/06/Franchises/Ogden-Raptors.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/06/06/Franchises/Ogden-Raptors.aspx

CLOSE