Menu
Marketing and Sponsorship

Triple-A Charlotte Knights Benefiting From Marketing Prowess Of Phenom Moncada

T-shirts of Triple-A Int'l League Charlotte Knights 2B Yoan Moncada -- Baseball America's No. 1 prospect -- featuring his name and No. 10 on the back are "now on their fourth or fifth order, which has doubled in size" about a month and a half into the season, according to Pat James of the CHARLOTTE OBSERVER. Knights COO Dan Rajkowski said that the first shipment "consisted of about four or five dozen shirts." Moncada is only the second Knights player to have "such an item" sold, following P Carlos Rodon, who made his Knights debut in August '14 and is now in MLB with the parent club White Sox. Rajkowski: "Historically jerseys don’t sell in the minor leagues with names on them. But when you’re touting the No. 1 prospect in all of minor league baseball, it was worth a shot on the first order" (CHARLOTTE OBSERVER, 5/17).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/05/17/Marketing-and-Sponsorship/Yoan-Moncada.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/05/17/Marketing-and-Sponsorship/Yoan-Moncada.aspx

CLOSE