Menu
Tech

Georgia Blind Sports Association Tracking Health With Fitbits In National Fitness Challenge

(Courtesy of U.S. Association of Blind Athletes)

Through the Georgia Blind Sports Association’s new partnership with the United States Association of Blind Athletes (USABA) and the Amerigroup Foundation, a group of 25 blind and visually impaired participants in Atlanta will be tracking their fitness through the use of Fitbit wearables.

The health initiative is part of a nine-month program called the USABA/Amerigroup Foundation National Fitness Challenge (#NFCChallenge2017), the fifth installment of its kind. With the use of their smartphones, the two dozen individuals will be able to not only monitor their health and fitness goals but also track how others are progressing as well.

“Setting goals and friendly competition is the key,” Hal Simpson, Executive Director at Georgia Blind Sports, said in a statement. “This is our 5th year partnering with U.S. Association of Blind Athletes to implement the National Fitness Challenge in Atlanta. We’ve found the challenge of achieving daily and monthly goals helps keep participants motivated.”

Added Urcel R. Fields, President of Amerigroup Georgia in a statement: “Amerigroup has been helping Georgians improve their health and lives since 2006, and we understand the many challenges and barriers individuals of all abilities encounter when it comes to health. We are an organization that is dedicated to removing barriers to help individuals and entire communities to achieve healthy lifestyles and improved lives, so collaborating with USABA to support Georgia Blind Sports is a natural fit that helps us succeed in our mission.”

The Georgia Blind Sports Association is one of 13 groups in the U.S. participating in the National Fitness Challenge. Specific programming for those in Georgia will include activities such as golf, kayaking, tandem cycling and goalball, a team sport for athletes who are blind or visually impaired.

According to information provided by the USABA, about 70 percent of the roughly 56,000 youth who are blind and visually impaired in the U.S. don’t participate in a small physical education curriculum because of the false assumptions about their abilities. With the National Fitness Challenge, participants are receiving physical conditioning that they otherwise maybe wouldn’t receive on a regular or even daily basis.

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/05/11/Technology/georgia-blind-sports-association-tracking-health-with-fitbits-in-national-fitness-challenge.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/05/11/Technology/georgia-blind-sports-association-tracking-health-with-fitbits-in-national-fitness-challenge.aspx

CLOSE