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Marketing and Sponsorship

Playing For Keeps: Rory McIlroy Signs 10-Year, $100M Equipment Deal With TaylorMade

Rory McIlroy has signed a 10-year, $100M deal with TaylorMade to "use the firm's clubs, ball and golf bag," which is believed to be the company's "biggest fiscal commitment to any golfer," according to Ewan Murray of the GUARDIAN. McIlroy had been "without an equipment contract since the end of las...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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