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Marketing and Sponsorship

Marketplace Roundup

In St. Paul, Jace Frederick noted T'Wolves C Karl-Anthony Towns has "linked up with the popular candy bar, Kit-Kat." The two "combined for a fairly clever social media thread" yesterday to "celebrate the one-year anniversary of the Big KAT candy bar." Towns is "often referred to as 'KAT'" (TWINCITIES.com, 5/3).

IT'S BO TIME: Golfer Chesson Hadley yesterday participated in a "two-hour stint" at a Bojangles' in Wilmington, N.C., ahead of this week's PGA Tour Wells Fargo Championship. Hadley, who is from Raleigh, "did a little bit of everything: making biscuits, taking orders, manning the drive thru." Hadley has the "southern eatery on his sponsorship team, but this was his first trip into a restaurant for more than eating." He said, "They came to me, and I thought it was a great idea" (Wilmington STAR NEWS, 5/3).

HOW SWEET IT IS
: ESPN.com's Darren Rovell noted the Patriots "filed to trademark 'Unequivocally The Sweetest' on April 17." The team "wrote in its filing that the intended use of the phrase is for 'pre-recorded DVDs featuring sports.'" Patriots Owner Robert Kraft "first used the phrase after he was presented with the Lombardi trophy" (ESPN.com, 5/3).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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