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Marketing and Sponsorship

Marketplace Roundup

In Portland, Matthew Kish reported Phoenix-based Karsten Manufacturing, parent company of Ping Golf, has "purchased" five of Nike's golf equipment patents. Each of the patents "describes club technology." A Ping spokesperson said that the company has "purchased additional Nike golf equipment patents, but those sales are not yet reflected in patent records." The U.S. Patent & Trademark Office "lists 1,237 Nike patents related to golf" (BIZJOURNALS.com, 4/25).

AIMING AT THE PIN: In Detroit, Kurt Nagl reported Infiniti has "signed on for a one-year sponsorship" of the LPGA Volvik Championship (May 22-28) and will "supply 26 courtesy cars for LPGA players and executives during their stay." In addition, the Japanese-based automaker is "giving away a QX60 luxury crossover for a hole-in-one" on the par-3 16th hole (CRAINSDETROIT.com, 4/25).

VAULTING TO THE TOP: Boston-based retail company Life is Good has "teamed up" with Gold Medal-winning U.S. gymnast Aly Raisman to "launch a new collection of three T-shirts." The line is "meant to empower women young and old, with an emphasis on kindness, self-confidence and bravery" (BOSTON HERALD, 4/26).

CLEVELAND ROCKS: 15 Seconds of Fame has partnered with the Indians to show fans their video clips when they appear on the Progressive Field scoreboard. The personal video clips and images will be sent to fans' mobile devices in the 15SOF app. The partnership began with yesterday's Astros-Indians game (15SOF).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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