Snack Attack: Circle K To Sponsor Kenseth's No. 20 Car For Six Races This Year

Joe Gibbs Racing has signed a new six-race multiyear partnership with convenience-store chain Circle K. Financial terms were not disclosed. Circle K has been involved in the sport for years, but this deal marks its first as a primary team sponsor. Team Owner Joe Gibbs said the team lured Circle K to a deal with the potential of lucrative B2B deals for JGR's other sponsors, largely in the form of reduced fuel prices for those companies' traveling fleets. JGR's stable of sponsors include FedEx, Arris, Comcast and Mars (Adam Stern, Staff Writer). Circle K will appear on Matt Kenseth's No. 20 Toyota Cup ride, and he said, "These days, I feel like there's so much negativity in the press in general, and it’s great to bring a positive story. I think it’s great for the industry, it’s great for Joe Gibbs Racing and all our partners. It’s a great brand and I’m proud to have them on the car” (“NASCAR Race Hub,” FS1, 4/19).