SBD/April 19, 2017/Franchises

Warriors, Chatfuel Roll Out Chatbot For Fan Use To Be Active At Tonight's Playoff Game

The Warriors and Redwood City-based Chatfuel "rolled out a chatbot designed to help fans connect with each other, video clips, parking and traffic information, food vendors and ticket sellers" that will be active at tonight's NBA Western Conference quarterfinal Game 2 against the Trail Blazers, according to Ron Leuty of the S.F. BUSINESS TIMES. Called "Warriors Playoffs Assistant," it is "available through Facebook Messenger." But as the Warriors-Chatfuel partnership underscores, sports franchises, social media companies, ticket sellers and other vendors are "tapping chatbots for an aggressive offense -- and potentially stingy defense -- against competitors seeking to track and better connect with consumers." The Chatfuel-developed Warriors' chatbot concierge "asks fans to opt-in to receive game information, arena info, scores, videos and more by clicking on-screen buttons." Between games, it also "offers a preview of the next playoff game, a player injury report, where to watch the game on TV and a link to the Warriors' ticketing partner, Ticketmaster." In essence, the chatbot "aggregates a lot of smart-phone apps, drawing consumers/fans to one place for everything they need" (BIZJOURNALS.com, 4/18).
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