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Marketing and Sponsorship

Stephen Curry Remains Atop NBA's Jersey Sales; Warriors Lead Team Merchandise

Warriors G Stephen Curry remains atop the list for the NBA's most-popular jersey, while his team continues to be the leader in merchandise. This marks the second consecutive regular season Curry has been the top seller on the jerseys list. Rounding out the top players in jersey sales are Cavaliers F LeBron James, Warriors F Kevin Durant, Thunder G Russell Westbrook and Cavaliers G Kyrie Irving. Meanwhile, the Cavaliers retain the second spot behind the Warriors in merch sales. Rankings are based on overall sales on NBAStore.com during the '16-17 season (NBA).

MOST-POPULAR PLAYER JERSEY SALES ON NBASTORE.COM ('16-17 SEASON)
RANK
PLAYER
RANK
PLAYER
1
Warriors G Stephen Curry
9
Bucks G Giannis Antetokounmpo
2
Cavaliers F LeBron James
10
Rockets G James Harden
3
Warriors F Kevin Durant
11
Bulls G Dwyane Wade
4
Thunder G Russell Westbrook
12
Knicks G Derrick Rose
5
Cavaliers G Kyrie Irving
13
Warriors G Klay Thompson
6
Spurs F Kawhi Leonard
14
Celtics G Isaiah Thomas
7
Knicks F Kristaps Porzingis
15
Trail Blazers G Damian Lillard
8
Bulls G Jimmy Butler
MOST-POPULAR TEAM MERCH SALES ON NBASTORE.COM ('16-17 SEASON)
RANK
TEAM
RANK
TEAM
1
Warriors
6
Spurs
2
Cavaliers
7
Thunder
3
Bulls
8
Celtics
4
Lakers
9
76ers
5
Knicks
10
Raptors

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