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Marketing and Sponsorship

Wheels & Deals: Stenhouse Jr. Gets Kansas NASCAR Sponsor; NTT Expands Ganassi Deal

Go Bowling will have the anchor logo on Roush Fenway Racing driver Ricky Stenhouse Jr.'s No. 17 Ford Fusion at the Monster Energy NASCAR Cup Series race at Kansas Speedway on May 13. Go Bowling, the Bowling Proprietors' Association of America and Strike Ten Entertainment are title sponsors for the race for the second consecutive year (RFR). Meanwhile, Kansas Speedway officials announced that AAA Missouri signed a multiyear extension with the track to be the "Official Auto Club of Kansas Speedway" (Kansas Speedway).

DATA WONK: Japan-based IT services provider NTT Data will serve as the primary partner on Chip Ganassi Racing's No. 9 Honda driven by Scott Dixon at Sunday's Verizon IndyCar Series Toyota Grand Prix of Long Beach. Now in its fifth year of partnership with CGR, NTT will also expand its relationship as an associate-level partner on the No. 9 for additional races, including the Indianapolis 500 and the Desert Diamond West Valley Phoenix Grand Prix (NTT).

THAT DOG WILL HUNT: Loki the Wolfdog, an Instagram star with more 1.4 million followers, will serve as primary sponsor in partnership with Rising Star Racing for Spencer Pigot’s No. 20 Ed Carpenter Racing Chevrolet at Sunday's IndyCar race in Long Beach. Loki’s outdoor adventures are documented by his owner on Instagram (IndyCar).

SBJ Morning Buzzcast: May 3, 2024

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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