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Marketing and Sponsorship

Marketplace Roundup

Fashion brand Bills Khakis has signed a one-year sponsorship agreement with America's Best Racing, the fan development arm of The Jockey Club. Financial terms were not disclosed. Bills Khakis becomes the official khaki of ABR, and will be the presenting sponsor of select feature content and social media promotions and giveaways. Additionally, Bills Khakis execs will receive VIP hospitality at some of thoroughbred horse racing's biggest events. Founded in '90, Bills Khakis is a menswear line of jeans, shirts, shorts, boxers and belts, all designed in the U.S. and produced in American factories (Liz Mullen, Staff Writer).

JUST HAVING FUN? In DC, Marissa Payne wrote T-shirt company Smack Apparel "released a new design poking fun" at Duke G Grayson Allen, but "not everyone is laughing." Last Monday the law firm Olive & Olive sent a cease and desist letter to the company "demanding it immediately stop selling the shirt, which features a silhouette of Allen alongside the words, 'Yo Grayson … Why you trippin’?'" Smack Apparel Owner Wayne Curtiss in a response letter sent Friday, said that his design was "protected under the First Amendment because it counts as 'critical commentary and satire'" (WASHINGTON POST, 4/2).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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