PepsiCo and its Aquafina brand have unveiled plans for the '17 MLB season, centered around home openers for the Cubs (Aquafina) and Yankees (Pepsi), along with nine other teams throughout the year. The partnership will officially begin with consumer events for the April 10 home openers at Yankee Stadium and Wrigley Field. As part of the campaign, Aquafina will launch Cubs-branded bottles this week featuring the team's World Series logo. PepsiCo will extend its multi-franchise partnership to different cities and states throughout the season, including Detroit, K.C., Cleveland, Miami and Phoenix (Pepsi). It was announced late last week that after 20 years, Coca-Cola would replace Pepsi as an official MLB league sponsor (THE DAILY).
PLAYERS GONNA PLAY: The Players' Tribune is rolling out the second phase of a content partnership with Tyson Foods in which it will produce a new content series featuring former MLBer David Ortiz and Cubs 1B Anthony Rizzo. TPT will debut stories, photos and three videos with Ortiz and Rizzo sharing their thoughts about baseball and how the game has shaped their lives. Tyson Foods will be supporting the TPT agreement by featuring Ortiz and Rizzo in its "Legends at the Grill" campaign, in which the pair will talk about baseball and grilling meat (Liz Mullen, Staff Writer). Meanwhile, Ortiz is partnering with financial company John Hancock for its Retirement Rookie campaign (John Hancock).
SOMETHING TO CHEW ON: Japan-based fruit candy brand Hi-Chew is partnering with the Dodgers for a second year. Hi-Chew will host on-site activations, product sampling and surprise elements during select home games throughout the '17 season. Hi-Chew also will be available for purchase at concession stands in Dodger Stadium (
Hi-Chew).
