Twitter, Final Four Teams Launch Auto-Response Video Cards For First Time In Sports

Paradise, NV – March 10, 2017 – T-Mobile Arena: Dylan Ennis (31) of the University of Oregon Ducks during the 2017 Pac 12 Men’s College Basketball Tournament (Photo by Phil Ellsworth / ESPN Images)

Prior to this weekend’s Final Four semifinal matchups, Twitter and all four schools launched their own auto-response video cards for when fans Tweet at the teams’ basketball Twitter handles.

According to social media company, it’s the first time sports teams have directly replied to users in this fashion. 

Starting on Friday, Twitter users who Tweeted a prompt message — like the one below from Oregon — will receive a reply from the team account with a ‘Thank You’ message from players or a head coach.

It’s always us. Click #GoDucks below to receive a special #FinalFour message from your Oregon Ducks. https://t.co/HSiKUeCvVL

— Oregon Basketball (@OregonMBB) March 31, 2017

Below are two responses to fans’ tweets earlier today from both Gonzaga and North Carolina, teams that along with Oregon and South Carolina, are battling it out on social media throughout the next few days up until Monday night’s National Championship game.

@KrushKrash Thank you for all the support! This is for all Zags!#UnitedWeZag#FinalFourpic.twitter.com/jo1O0WLK1U

— Gonzaga Basketball (@ZagMBB) March 31, 2017

@hanna_duncan Thanks for all your support on the road back to the #FinalFour, Tar Heel Nation! #GoHeels pic.twitter.com/sOyZnLl7OE

— Carolina Basketball (@UNC_Basketball) March 31, 2017