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MLB Giants' Hunter Pence Finding Ways To Grow Brand Through Presence On Social Media

Giants RF Hunter Pence has become a "bit of a social media guru with active followings across Twitter, Instagram, Snapchat and Facebook," as he "actively documents what’s going on in his world, giving new light to the meaning of player-fan engagement," according to Courtney Cronin of the SAN JOSE MERCURY NEWS. Through his self-created social posts, Pence is "giving the public more than just a glimpse at his life on and off the field." Pence "isn’t afraid to show the depths of his personality, a stratosphere many athletes aren’t willing to venture into." Pence: “You open a lot of doors when you show your personality and let that shine." Pence this offseason married Alexis Cozombolidis, who has "worked for IGN, Twitch and has taken her talents to YouTube." Pence said, "She’s opened up my mind to creating, how important that is, and how good it is for your soul to try and create something. It just feels good." He added, "Before social media, the power of the pen was huge and whatever [the media] wrote down was all anyone had to read. Now we can say whatever we want. You have to be very careful what you say but it’s also very powerful. You have the opportunity to share your message, to communicate whatever it is you’re comfortable with" (MERCURYNEWS.com, 3/29). 

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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