Menu
Marketing and Sponsorship

Data Shows AT&T As Top Spender During NCAA Tourney TV, With 225 Spots Aired

Advertisers during men's March Madness telecasts through the Elite 8 have spent more than $739.6M across CBS, TBS, TNT and truTV, according to an SBJ/SBD analysis of iSpot.tv data. There have been 224 different brands that have generated 512 unique ads and 7,994 total airings during that span. GMC's "Wave: Step Up" spot, created by Engage M-1, Detroit, and featuring The Who's "Eminence Front," has aired a tournament-high 101 times. But it is a Samsung Mobile spot that has cost the most to air, with the brand spending $14.5M to air its "The Rest Of Us" ad 31 times. AT&T has been the top spender to date for its TV and internet services, spending $31.1M for 225 spots during the tourney.

TOP TV SPENDERS DURING NCAA MEN'S TOURNAMENT TELECASTS
BRAND (UNIQUE ADS)
SPOTS (PRIMETIME)
ESTIMATED SPEND
AT&T TV & Internet Services* (7)
225 (90)
$31,134,558
Coca-Cola* (9)
196 (76)
$25,725,927
Buick* (9)
121 (54)
$25,169,228
Capital One* (6)
159 (67)
$24,256,895
Samsung Mobile (4)
99 (37)
$23,198,782
Geico (9)
209 (47)
$19,197,246
Allstate* (6)
168 (69)
$16,104,807
AT&T Wireless* (4)
114 (36)
$14,995,757
Northwestern Mutual* (3)
110 (40)
$14,547,856
Verizon (4)
78 (30)
$14,534,361
TOP ADS DURING NCAA MEN'S TOURNAMENT IN TERMS OF TV VALUE
BRAND SPOT
SPOTS
 (PRIMETIME)
ESTIMATED 
SPEND
Samsung Mobile "The Rest of Us" (featuring Casey Neistat)
43 (18)
$14,509,552
Infiniti* "Carpool" (2017 QX30 model)
89 (41)
$12,993,062
Coca-Cola* "Blackout"
67 (35)
$12,572,086
GMC "Wave: Step Up" ('17 GMC Sierra 1500)
101 (41)
$12,552,742
Apple iPhone "Sticker Fight" (featuring The Monks)
46 (23)
$10,980,109
Exxon Mobil "Our Jobs Support More Jobs"
62 (29)
$10,150,195
Audi "Monster" (S5 model)
44 (24)
$9,800,334
Movantik "Frank's Moment"
30 (8)
$9,640,599
Verizon "Drop the Mic: Android"
(featuring Thomas Middleditch)
23 (13)
$9,185,061
AT&T TV & Internet Services* "Sales Review"
(featuring Greg Gumbel, Dan Finnerty)
58 (28)
$9,119,944

NOTE: * = Official NCAA partner.

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/03/29/Marketing-and-Sponsorship/iSpot-NCAA.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/03/29/Marketing-and-Sponsorship/iSpot-NCAA.aspx

CLOSE