Advertisers during men's March Madness telecasts through the Elite 8 have spent more than $739.6M across CBS, TBS, TNT and truTV, according to an SBJ/SBD analysis of iSpot.tv data. There have been 224 different brands that have generated 512 unique ads and 7,994 total airings during that span. GMC's "Wave: Step Up" spot, created by Engage M-1, Detroit, and featuring The Who's "Eminence Front," has aired a tournament-high 101 times. But it is a Samsung Mobile spot that has cost the most to air, with the brand spending $14.5M to air its "The Rest Of Us" ad 31 times. AT&T has been the top spender to date for its TV and internet services, spending $31.1M for 225 spots during the tourney.
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TOP TV SPENDERS DURING NCAA MEN'S TOURNAMENT TELECASTS
|
|
BRAND (UNIQUE ADS)
|
SPOTS (PRIMETIME)
|
ESTIMATED SPEND
|
|
AT&T TV & Internet Services* (7)
|
225 (90)
|
$31,134,558
|
|
Coca-Cola* (9)
|
196 (76)
|
$25,725,927
|
|
Buick* (9)
|
121 (54)
|
$25,169,228
|
|
Capital One* (6)
|
159 (67)
|
$24,256,895
|
|
Samsung Mobile (4)
|
99 (37)
|
$23,198,782
|
|
Geico (9)
|
209 (47)
|
$19,197,246
|
|
Allstate* (6)
|
168 (69)
|
$16,104,807
|
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AT&T Wireless* (4)
|
114 (36)
|
$14,995,757
|
|
Northwestern Mutual* (3)
|
110 (40)
|
$14,547,856
|
|
Verizon (4)
|
78 (30)
|
$14,534,361
|
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TOP ADS DURING NCAA MEN'S TOURNAMENT IN TERMS OF TV VALUE
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| BRAND |
SPOT |
SPOTS
(PRIMETIME)
|
ESTIMATED
SPEND
|
| Samsung Mobile |
"The Rest of Us" (featuring Casey Neistat) |
43 (18)
|
$14,509,552
|
| Infiniti* |
"Carpool" (2017 QX30 model) |
89 (41)
|
$12,993,062
|
| Coca-Cola* |
"Blackout" |
67 (35)
|
$12,572,086
|
| GMC |
"Wave: Step Up" ('17 GMC Sierra 1500) |
101 (41)
|
$12,552,742
|
| Apple iPhone |
"Sticker Fight" (featuring The Monks) |
46 (23)
|
$10,980,109
|
| Exxon Mobil |
"Our Jobs Support More Jobs" |
62 (29)
|
$10,150,195
|
| Audi |
"Monster" (S5 model) |
44 (24)
|
$9,800,334
|
| Movantik |
"Frank's Moment" |
30 (8)
|
$9,640,599
|
| Verizon |
"Drop the Mic: Android"
(featuring Thomas Middleditch) |
23 (13)
|
$9,185,061
|
| AT&T TV & Internet Services* |
"Sales Review"
(featuring Greg Gumbel, Dan Finnerty) |
58 (28)
|
$9,119,944
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NOTE: * = Official NCAA partner.
