For those watching World Baseball Classic games on MLB Network, it may have felt like a certain Alfa Romeo car ad was on loop, as the Italian brand has 121 airings across 40 games, according to an SBJ/SBD analysis of iSpot.TV data. There were a total of 168 brands that aired ads during WBC games on MLB Net, and those brands aired 352 unique spots for a total of 4,967 commercials. Data shows Alfa Romeo spent $79,537 to showcase its ‘17 Guilia model, the most for any single commercial that aired during the WBC. The spot, called “Dear Predictable,” debuted earlier this year during the Super Bowl, and was created by The Richards Group, Dallas. The WBC, whose early rounds aired almost entirely during the daytime on MLB Net, generated $2.09M in ad revenue for the 40 game telecasts.
|
TOP ADS DURING WBC IN TERMS OF TV VALUE
|
|
BRAND
|
SPOT |
SPOTS
(PRIMETIME)
|
ESTIMATED
SPEND
|
|
Alfa Romeo
|
"Dear Predictable" (Guilia model) |
121 (32)
|
$79,537
|
|
Wendy's
|
"Going the Extra Mile With the NCAA" |
139 (41)
|
$73,292
|
|
Chevrolet*
|
"Truck Month: Silverado Special Editions" |
116 (18)
|
$56,651
|
|
Dairy Queen
|
"Gearing Up" |
218 (60)
|
$55,109
|
|
Disney World
|
"World of Avatar at Animal Kingdom" |
100 (25)
|
$50,203
|
|
TOP TV SPENDERS DURING WBC TELECASTS
|
|
BRAND
|
UNIQUE ADS
|
SPOTS
(PRIMETIME)
|
ESTIMATED
SPEND
|
|
Geico
|
10
|
241 (53)
|
$106,863
|
|
Wendy's
|
4
|
167 (52)
|
$82,985
|
|
Alfa Romeo
|
1
|
121 (32)
|
$79,537
|
|
Papa John's*
|
4
|
172 (34)
|
$76,747
|
|
Lexus
|
6
|
261 (56)
|
$75,898
|
|
Chevrolet*
|
3
|
131 (25)
|
$72,792
|
|
PlayStation
|
4
|
138 (36)
|
$65,732
|
|
ACE Hardware
|
2
|
171 (23)
|
$56,438
|
|
Dairy Queen
|
1
|
218 (60)
|
$55,109
|
|
Disney Parks & Resorts
|
2
|
102 (25)
|
$50,412
|
NOTE: * = MLB sponsor.
