StubHub has signed a multiyear agreement with the Angels, bringing the club back into the fold after a separation lasting more than four years. The Angels previously opted out of MLBAM's league-level StubHub renewal in late '12, instead working with Ticketmaster on both primary and secondary ticketing. The new contract will allow season-ticket holders to manage their accounts with electronic barcode reissuing in concert with StubHub. All tickets sold on the secondary platform will be delivered as mobile tickets, and hard tickets for the Angels that are posted and sold on StubHub will be converted to the mobile format. “We’ve taken as a company a more open approach toward sharing data, and I do think that was a turning point in terms of working together again,” said StubHub Head of Partnerships & Business Development Geoff Lester. The Angels deal follows a similar one last year reuniting StubHub with the Yankees and brings the company to a direct integration with 29 of 30 MLB teams. The Red Sox, which last year created its own Red Sox Replay resale marketplace with MLBAM and Tickets.com, are the lone MLB team to not be integrated with StubHub. Financial terms of the Angels-StubHub deal were not disclosed, but the agreement contains various triggers and options to extend the deal if MLBAM and StubHub reach agreement on a third contract term for a league-level agreement. The current five-year deal between MLBAM and StubHub, their second such term, expires after the ’17 season, and Lester said there has been initial dialogue toward another extension. StubHub will also receive physical and digital signage in Angel Stadium, including two permanent signs in the outfield scoreboard area, rotational signage along each baseline and a rooftop sign facing California State Route 57. The Angels remain with Ticketmaster for primary ticketing.
