SBD/March 20, 2017/Research and Ratings

Overnight Ratings: NBC Sees Dip For Final Round Of PGA Tour Arnold Palmer Invitational

NBC yesterday drew a 1.5 overnight rating for the final round of the PGA Tour Arnold Palmer Invitational, which saw Marc Leishman win the event by one stroke over Kevin Kisner and Charley Hoffman. That figure is down 29% from a 2.1 overnight for NBC's coverage of the final round last year, which saw Jason Day win the event by one shot over Kevin Chappell. Saturday's third round on NBC earned a 1.2 overnight rating, down slightly from a 1.4 last year.

The chart below lists overnight ratings from weekend sports telecasts on broadcast TV. 

TELECAST
DATE
NET
TIME (ET)
RATING
NCAA Tournament: First Round:
Michigan-Oklahoma State
3/17
CBS
12:00-2:30pm
2.6
NCAA Tournament: First Round:
 Louisville-Jacksonville State
3/17
CBS
3:00-5:15pm
2.1
NCAA Tournament: First Round:
Wichita State-Dayton
3/17
CBS
7:00-9:45pm
3.1
NCAA Tournament: First Round:
Kentucky-Northern Kentucky
3/17
CBS
10:15pm-12:15am
2.5
Special Olympics World Games Austria:
Opening Ceremony (taped)
3/18
ABC
2:00-5:00pm
0.6
NBA: Cavaliers-Clippers
3/18
ABC
8:30-11:00pm
1.1
NCAA Tournament: Second Round:
West Virginia-Notre Dame
3/18
CBS
12:00-2:30pm
3.0
NCAA Tournament: Second Round:
Wisconsin-Villanova
3/18
CBS
2:45-5:15pm
6.0
NCAA Tournament: Second Round:
 Gonzaga-Northwestern
3/18
CBS
5:15-7:45pm
5.6
NCAA Tournament: Second Round:
 Arizona-St. Mary's
3/18
CBS
8:15-10:30pm
4.3
NASCAR Xfinity Series:
DC Solar 200 (Phoenix)
3/18
Fox
4:15-6:30pm
1.1
Monster Energy Supercross (Indianapolis)
3/18
Fox
7:00-10:15pm
0.5
USSA World Cup Finals: Women's Slalom
3/18
NBC
12:30-2:00pm
0.5
"Arnold Palmer Special"
3/18
NBC
2:00-2:30pm
0.4
PGA Tour: Arnold Palmer Invitational: Third Round
3/18
NBC
2:30-6:00pm
1.2
"World of X Games: Best of Norway 2017"
3/19
ABC
3:00-5:00pm
0.5
NCAA Tournament: Second Round:
Michigan-Louisville
3/19
CBS
12:00-2:30pm
4.7
NCAA Tournament: Second Round:
 Kentucky-Wichita State
3/19
CBS
2:45-5:00pm
6.7
NCAA Tournament: Second Round:
Kansas-Michigan State
3/19
CBS
5:00-7:30pm
7.0
Monster Energy NASCAR Cup Series:
Camping World 500 (Phoenix)
3/19
Fox
3:45-7:00pm
3.0
EPL: Manchester City-Liverpool
3/19
NBC
12:30-2:30pm
0.9
PGA Tour: Arnold Palmer Invitational: Final Round
3/19
NBC
2:30-6:00pm
1.5
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