SBD/March 16, 2017/Media

Sports Sites Again See Double-Digit Percentage Drop For Monthly Content Consumption

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The digital sports media category in February extended its recent retreat in both audience size and consumption, according to monthly comScore data, as political developments continue to dominate the news landscape. The overall U.S. audience for digital sports media across online and mobile platforms fell to 177.4 million, down 3% from January and down 1% from February of last year. More striking, overall sports content consumption posted its second straight double-digit percentage decline, with an average time spent per user of 80 minutes during the month falling 15% from January and 18% from February ’16. ESPN led the category for the sixth straight month and for the 35th time in the last 36 months with a reach total of 73.77 million unique visitors. But that figure is the lowest to top the chart since July '15, and its average time spent of 53.4 minutes per user is also down 18% from both January and February '16.

RANK
SITE
UNIQUES (000)
1
ESPN
73,774
2
Fox Sports-SI Group-Perform Media*
64,357
3
CBS Sports**
58,074
4
USA Today Sports Media Group***
51,845
5
Yahoo Sports-NBC Sports Network^
50,963
6
SB Nation
43,173
7
Bleacher Report-Turner Sports Network#
42,060
8
NFL Internet Group
35,161
9
MLB
17,146
10
Minute Media^^
16,025

NOTES
: * = 120 Sports, National Football Post, The FanSided Network and Sporting News. ** = Includes 247Sports.com and MaxPreps. *** = Includes 81 local Gannett-owned newspaper sites, 23 Gannett-owned broadcast TV sites, USA Today High School Sports, The Big Lead and For The Win. ^ = Includes Rivals.com, The Vertical, ThePostGame.com, Rotoworld and FanDuel. # = Includes NBA.com, NCAA.com and WNBA.com. ^^ = Includes The Spun.
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