Menu
Marketing and Sponsorship

Aspen Scrambles To Retain "America's Downhill" Trademark For World Cup Finals

The FIS World Cup Finals begin today in Aspen, and Aspen Skiing Co. was able to file a "new application for a trademark and service mark for America's Downhill" several months before the event, according to Scott Condon of the ASPEN TIMES. The application, which was filed in October, said that SkiCo "planned to use the name on clothing merchandise." SkiCo "held a trademark on the name of the premier alpine ski racing event" from December '85 until January '15, when it was "considered 'abandoned'" by the U.S. Patent & Trademark Office. SkiCo "scrambled to get it back" after the Int'l Ski Federation confirmed in June that Aspen "would host the World Cup Finals, one of alpine ski racing's prestige events." SkiCo PR Dir Jeff Hanle said that the only mention of "America's Downhill" is on caps "being sold with the Aspen World Cup Finals logo on the front" (ASPEN TIMES, 3/15).

ADDITIONAL SECTIONS
PODCASTS

SBJ Morning Buzzcast: May 1, 2024

Market isn't bullish on WBD after NBA report; Browns eye public support of facility and NCAA makes key hire over championships

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/03/15/Marketing-and-Sponsorship/Aspen.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/03/15/Marketing-and-Sponsorship/Aspen.aspx

CLOSE
You have 0 articles remaining this month.

Register for a free SBJ account to unlock one extra article per month.

© 2024 Leaders Group. All rights reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group.