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SBD/March 15, 2017/Facilities
Phoenix Raceway Introducing Garage Suites, Putting Fans Next To Drivers
Published March 15, 2017
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WHEN CAN WE SEE IT? The first phase of newly-refurbished suites opens this November, priced at $60,000-185,000 a year. The interior spaces feature traditional theater-style seats and lounge-style seats depending on client needs. Club 64, named for the year the track opened, is available for individual ticket buyers and small groups. The cost per person is $1,099 for Camping World 500 weekend, $1,399 for Can-Am 500 weekend in November and $299 for IndyCar's Phoenix Grand Prix in April. The cost of drink is included in Club 64 ticket packages. For the suites, it remains a separate fee.
KEEPING PACE IN A CROWDED MARKET: Rovn said improved hospitality is among the cornerstones of the project as the track strives to stay on par with big-league venues in the Phoenix market. Track officials have just started the process for selling the new premium products and plans to use this weekend’s NASCAR event and next month's IndyCar event to bridge the gap between deals with existing suite holders and new buyers, Rovn said. Terms run three to five years. Rossetti, the sports architect that worked on the Daytona Rising project, designed the premium upgrades in Phoenix. The bulk of the renovations focus on rebuilding the Bobby Allison Grandstand along Turn 2, where the start/finish line will be relocated.