Wendy’s To Launch March Madness Bracket Campaign Entirely On Twitter

Chapel Hill, NC – January 14, 2017 – Dean Smith Center: Coach Roy Williams of the University of North Carolina Tar Heels during a regular season game (Photo by Phil Ellsworth / ESPN Images)

Starting on Selection Sunday, fast food restaurant chain Wendy’s will be running a March Madness bracket campaign entirely on Twitter, it was announced Wednesday.

With the integration on the social platform, NCAA basketball fans will have a few ways to create their own brackets via Wendy’s Twitter Direct Message and its Twitter account.

One option is to have Wendy’s automatically generate a bracket through a personality quiz while a second choice is for fans to select the Final Four and Wendy’s can fill in the remaining games. Finally, those die-hard college basketball fans can follow the more traditional route and select the winners in all 63 NCAA Tournament games.

Throughout the #WendysBracket challenge and March Madness , there will be scoring updates, giveaways and other prizes awarded to participating users.