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Marketing and Sponsorship

Wheels & Deals: JGR Lands PEAK, BlueDEF For Matt Kenseth At Upcoming Events

Old World Industries and Joe Gibbs Racing have partnered on a multiyear deal for the automotive aftermarket company to sponsor drivers Matt Kenseth and Daniel Suárez in various NASCAR national series races. Old World Industries brands including PEAK and BlueDEF will serve as primary sponsors of Kenseth's No. 20 Monster Energy NASCAR Cup Series car at Sunday's race at Las Vegas Motor Speedway, as well as for the March 26 race at Auto Club Speedway. In addition, the company will serve as primary sponsor on Suárez' No. 18 NASCAR Xfinity Series car at Talladega Superspeedway (Old World Industries).

OIL CHANGE: Lucas Oil will serve as primary sponsor for Austin Dillon and the No. 3 Chevrolet SS in the Monster Energy NASCAR Cup Series race at Las Vegas Motor Speedway on Sunday (Lucas Oil).

SODA CART: Dodge has extended its agreement as the title sponsor of the NHRA Mello Yello Drag Racing Series event at Maple Grove Raceway for the '17 season. The 33rd annual Dodge NHRA Nationals will be held Sept. 21-24 and serves as the second race in the six-race NHRA Mello Yello Countdown to the Championship (Dodge).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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