Senators President & CEO Tom Anselmi is "contemplating a brand new look" for the franchise, and the "adoption of the stylized 'O' heritage look as the team's main logo is a distinct possibility," according to Ken Warren of the OTTAWA CITIZEN. With the Senators celebrating their 25th anniversary this year, Anselmi said that the time is "ideal for 'fresh thinking.'" Warren noted for the expected outdoor game against the Canadiens in December, the Senators will be "sporting the throwback 'O' jerseys -- a look that has pushed countless fans to suggest it should become the club's everyday logo." The idea of the "O" becoming the permanent brand for the Senators "has gained momentum, particularly among a younger generation of fans." Many believe the Roman general logo is "stale and doesn't adequately represent the city." Anselmi: "There has been a lot of jerseys, a lot of logos, lots of patches. Whatever we end up with at the end of the day, we want to stick with it. We want something that will stand the test of time." Anselmi added that his mind is on the "big picture" and was quick to dismiss any skeptics who suggest a potential logo change is "all about earning more dollars at souvenir shops." He said, "What the brand means to the organization is too important. It's way more about getting it right. It's more important than just selling a few more jerseys" (OTTAWA CITIZEN, 3/6).
