Menu
Colleges

Tuesday, Wednesday, Happy Days: ESPN-MAC Deal Means No Saturday CFB In November

MAC football for the first time in '17 "will not play a single Saturday game in November," according to David Briggs of the Toledo BLADE. The conference is in the middle of a 13-year deal with ESPN that was signed in '14 and gives the MAC "about $10 million per year" in rights fees. The lack of Saturday games planned for November raises a question -- "if the MAC doesn't care about the fans in its backyard, why should those fans care about the MAC?" But there is a lot to be said for the "exposure and brand identity" that ESPN brings to the table. Briggs: "You say midweek November football, I say MACtion. It is a unique niche and no doubt aids recruiting." The MAC long ago "sold out to TV -- prioritizing dollars over sense in putting the whims of network executives in endless need of cheap programming above the interests of its fans and student-athletes." But the latest "weeknight overload" feels like a "new level of betrayal." Briggs: "All we're asking for is a happy medium as the MAC hurtles toward the point of no return" (Toledo BLADE, 3/6). 

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/03/07/Colleges/MAC.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/03/07/Colleges/MAC.aspx

CLOSE