Golden Knights Sign Multiyear Deal With Toyota That Includes First In-Ice Sponsorship

The Golden Knights have signed a three-year deal with Toyota that makes the automaker the NHL expansion team's "first in-ice sponsor ahead of their launch later this year, according to Ian Thomas of SPORTSBUSINESS JOURNAL. The deal will make the Southern Nevada Toyota Dealers Association the "preferred automotive partner of the team in the non-luxury category, and includes branding elements throughout the bowl at T-Mobile Arena." That includes "two dasherboard signs, Zamboni wrap and the in-ice logo, one of the highest-priced sponsor positions with NHL clubs." Golden Knights VP/Global Partnerships Michael Mungiello said that the team is "in discussions with several companies about the remaining three in-ice partnerships." He added that the Golden Knights expects to "complete more deals in the coming months," including a "naming-rights deal for its practice facility, on which it broke ground in October" (SPORTSBUSINESS JOURNAL, 3/6 issue).