The Packers on Thursday announced that season-ticket prices "will increase $7 across the board” for the '17 season, according to Richard Ryman of the GREEN BAY PRESS-GAZETTE. This is the “eighth consecutive season prices have increased.” Packers President & CEO Mark Murphy said that the team "wants to keep prices in the middle of the NFL, balancing the fine line between keeping other teams happy by charging enough and Green Bay fans happy by not charging too much.” Ryman noted before increases started in ’10, end zone tickets were $59, with end zone-to-20-yard-line tickets at $64 and between-the-20s tickets at $72. For ’17, those tickets will cost $102, $115 and $129, respectively. Meanwhile, the Packers will “continue the lottery that made tickets available to Brown County residents on a per-game basis." Originally, the lottery "included 4,000 tickets, but the Packers reduced that to 3,000 tickets last year, saying that in recent years it required two drawings for all the tickets to be claimed” (GREEN BAY PRESS-GAZETTE, 3/3).