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Marketing and Sponsorship

Marketplace Roundup

The Univ. of Texas men's basketball team will wear new Kevin Durant KD9 Nike shoes against Kansas on Saturday as Durant "pays homage to his time with the Longhorns." The KD9 "Texas" will "go on sale to the public" in March, marking the first KD UT-themed official shoe to "hit global retail" (CHRON.com, 2/22)....The Sharks signed a multiyear deal with digital identity company ThreatMetrix under which the SAP Center ticket office will be renamed the ThreatMetrix Ticket Office. Additionally, ThreatMetrix will receive signage at the arena and will be presenting partner of Fan Experience group ticket packages (ThreatMetrix)....Lids "has released its newest line of hats," with the Negro League Patch Collection honoring Black History Month. The hats "honor those teams made up of predominately African-American players" from 1885-1951 prior to most MLB teams becoming integrated (FREEP.com, 2/22).

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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