Columbus Unveils Logo For '18 Women's Final Four, Will Host November Event

The countdown to the '18 Women's Final Four in Columbus "unofficially began" yesterday when the logo was unveiled during the Greater Columbus Sports Commission's annual Women's Sports Report, according to Andrew Erickson of the COLUMBUS DISPATCH. The logo includes "images specific to Columbus, including a graphic of a Short North arch as well as the word 'COLUMBUS' with 'US' designed to stand out in white lettering." It was also announced a non-conference "Countdown to Columbus" event will take place Nov. 12 at Nationwide Arena, site of the Final Four. Ohio State will play UConn, while Louisville will play Stanford. The '17 Final Four is taking place at American Airlines Center in Dallas (COLUMBUS DISPATCH, 2/16). In Columbus, Laura Newpoff notes the design of the '18 logo, which includes purple, orange, blue and white colors, was "inspired by the diversity" of the city. It was designed by Pennsylvania-based Joe Bosack & Co. (BIZJOURNALS.com, 2/16).