The Chargers yesterday "unveiled their season-ticket pricing plan" for their first season in L.A. at the roughly 30,000-seat StubHub Center, according to Dan Woike of the SAN DIEGO UNION-TRIBUNE. The average ticket will "cost approximately $192, which would've been the highest average in the NFL last season." The Rams last season had an average ticket price of $104 at the L.A. Coliseum. Fans "wishing to purchase the best seats will have to pay $375 per game for season tickets to sit midfield "behind the Chargers bench." Tickets behind the opposing bench will be $325. Two season-ticket packages will cost "more than $2,000, three will cost more than $1,000 and the cheapest seats, behind the north end zone, will cost $70 per game." Chargers officials said that "close to 11% of the seats will sell for less than $100 per game." Suite pricing at StubHub Center has "yet to be disclosed" (SAN DIEGO UNION-TRIBUNE, 2/15). The AP's Greg Beacham noted the Chargers are "counting on the limited supply of seats at StubHub -- along with what’s expected to be a better team than the Rams -- to move their product at higher prices." The Chargers have been "taking refundable $100 season ticket deposits for the past month." They "haven’t revealed how many they received." However, the team said that it was "very pleased with the response" (AP, 2/14). In California, Scott Reid writes a "larger challenge facing the Chargers as they transition into the L.A.-Orange County market is generating enough interest beyond those 30,000 season ticket holders at StubHub to attract the 70,000 season ticket holders they will want when they move into the Inglewood stadium" (ORANGE COUNTY REGISTER, 2/15).
FAREWELL TOUR: In San Diego, Michael Gehlken notes Chargers OT Chris Hairston yesterday "made his latest stop in what he calls a 'farewell tour' to San Diego," making an appearance at the Audubon K-8 School. Hairston said that this is "not a team-mandated PR campaign." The Chargers are "not supervising, directing or at all affiliated with his community outreach." Gehlken: "It's merely something he wants to do." Yesterday's appearance was "at least the fourth Hairston ... has made in San Diego" (SAN DIEGO UNION-TRIBUNE, 2/15).
