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Marketing and Sponsorship

Mets' Consecutive Playoff Appearances Help Team Sign Five New Sponsors, Renew Seven

The Mets have signed five new corporate sponsors and renewed seven others, a run of new business fueled in part by two straight playoff appearances. The club has renewed its pacts with W.B. Mason, Hyundai, Honda, Toyota, Amtrak, Empire City Casino and McDonald’s, while signing new agreements with Avaya, IFC Television, security outfit SecureWatch24, data storage company Nimble Storage and Loot Crate, a subscription service for pop culture and gaming merchandise. Financial terms were not disclosed, but Mets execs said the club is projecting a franchise record level of corporate sponsorship for ’17. That means surpassing the ’09 opening of Citi Field, in part through the run of recent signings. “The performance on the field certainly has helped, as has our local TV audience becoming the highest in baseball,” said Mets VP/Corporate Sales & Services Wes Engram. Activations will focus primarily on signage in and around Citi Field, and inventory on Mets TV and radio broadcasts. Some deals will also focus on the Citi Field portion of MLB's Ballpark mobile app. McDonald’s gained an entitlement to the team's "Family Sunday" promotion. Mets games on SNY last year ended a long run by the Yankees on YES Network as drawing a larger average local TV viewership.

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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