The Falcons (4.7%) and Patriots (3.2%) saw significant jumps in total social media engagement across Facebook, Twitter, YouTube, Instagram and Google+ from Feb. 1 through the days immediately following Super Bowl LI. In terms of overall social media popularity, the Patriots remain second to the Cowboys, even after gaining roughly 425,000 total new fans across the aforementioned platforms during the same span. As far as the Falcons are concerned, the 7.21% increase in social media engagement from the beginning of January to February suggests their win over the Packers in the NFC Championship drove more social engagement than the lead-up to the Super Bowl. Neither the Falcons nor the Patriots experienced the same level of social media impact -- from a percent increase standpoint -- as last year’s Super Bowl participants. The Panthers (17.9%) and Broncos (10.6%) saw massive jumps from January to February '16.
|
FALCONS
|
FACEBOOK
|
TWITTER
|
YOUTUBE
|
INSTAGRAM
|
GOOGLE+
|
TOTAL
|
INCREASE
|
|
Feb. 9
|
2,036,590
|
1,279,882
|
32,597
|
652,631
|
604,298
|
4,605,998
|
4.66%
|
|
Feb. 1
|
1,955,044
|
1,207,098
|
31,829
|
602,432
|
604,361
|
4,400,764
|
7.21%
|
|
Jan. 3
|
1,858,940
|
1,074,090
|
28,297
|
538,577
|
604,968
|
4,104,872
|
1.95%
|
|
Dec. 5
|
1,850,410
|
1,018,679
|
26,982
|
524,803
|
605,646
|
4,026,520
|
-
|
|
PATRIOTS
|
FACEBOOK
|
TWITTER
|
YOUTUBE
|
INSTAGRAM
|
GOOGLE+
|
TOTAL
|
INCREASE
|
|
Feb. 9
|
6,947,933
|
3,024,694
|
11,328
|
2,515,872
|
1,265,499
|
13,765,326
|
3.197%
|
|
Feb. 1
|
6,765,225
|
2,933,821
|
10,351
|
2,363,961
|
1,265,525
|
13,338,883
|
2.697%
|
|
Jan. 3
|
6,653,579
|
2,804,900
|
8,415
|
2,255,427
|
1,266,298
|
12,988,619
|
1.097%
|
|
Dec. 5
|
6,628,769
|
2,729,888
|
7,442
|
2,214,503
|
1,267,108
|
12,847,710
|
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|
