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Audience Analysis: "NFL Honors" Lower Again On Fox; Phoenix Open Down On CBS

Fox on Saturday night drew 3.19 million viewers for the “NFL Honors” awards show, down 28% from 4.43 million on CBS last year, and down 32% from 4.67 million viewers on NBC two years ago. Fox in ’13 drew 3.13 million viewers.

NFL HONORS VIEWERSHIP TREND
YEAR
NETWORK
VIEWERS (000)
'17
Fox
3,168
'16
CBS
4,428
'15
NBC
4,669
'14
Fox
3,126
'13
CBS
3,995
'12
NBC
3,524

WASTE NOT: CBS on Sunday drew 3.13 million viewers for the final round of the PGA Tour Waste Management Phoenix Open, which saw Hideki Matsuyama beat Webb Simpson in a four-hole playoff. That figure is down slightly from 3.33 million viewers last year on NBC, when Matsuyama beat Rickie Fowler in another four-hole playoff.

PUPPY POWER: Animal Planet drew 2.47 million viewers for the premiere of the Puppy Bowl on Sunday (3:00-5:00pm ET), up from 2.2 million viewers last year, but down from 2.77 million viewers two years ago.

The chart below lists final audience figures from select recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
Super Bowl LI: Patriots-Falcons
2/5
Fox
6:38-10:31pm
45.3
111,317
"Fox Super Bowl Pregame"
2/5
Fox
2:00-6:38pm
10.1
20,719
"Super Bowl's Best Commercials"
1/31
CBS
9:00-10:00pm
4.0
6,471
"Fox Super Bowl Kickoff"
2/5
Fox
1:00-2:00pm
2.5
4,086
"NFL Honors"
2/4
Fox
8:00-10:00pm
1.9
3,168
PGA Tour: Waste Management
Phoenix Open: Final Round
2/5
CBS
3:19-7:00pm
1.9
3,130
NBA: Cavaliers-Knicks
2/4
ABC
8:29-11:01pm
1.7
2,818
"Super Bowl Greatest Halftime Shows"
2/4
Fox
7:00-8:00pm
1.6
2,623
Puppy Bowl XIII (premiere)
2/5
Animal Planet
3:00-5:00pm
n/a
2,465
"Skip & Shannon: Undisputed"
2/5
Fox
12:00-1:00pm
1.4
2,372
NBA: Warriors-Clippers
2/2
TNT
10:38pm-1:16am
n/a
2,357
PGA Tour: Waste Management
Phoenix Open: Third Round
2/4
CBS
3:04-6:00pm
1.5
2,258
NBA: Clippers-Celtics
2/5
ABC
1:58-4:31pm
1.3
2,078
College basketball:
Kentucky-Florida
2/4
ESPN
8:16-10:39pm
1.2
1,896
"Road to the Super Bowl"
2/5
Fox
11:00am-12:00pm
1.1
1,785
College basketball:
Duke-Notre Dame
1/30
ESPN
7:00-9:14pm
n/a
1,720
College basketball:
Indiana-Wisconsin
2/5
CBS
1:00-3:19pm
1.1
1,648
College basketball:
Georgia-Kentucky
1/31
ESPN
9:07-11:43pm
n/a
1,626
College basketball: Pitt-Duke
2/4
CBS
1:00-3:04pm
1.0
1,538
NBA: Lakers-Celtics
2/3
ESPN
8:01pm-10:35pm
n/a
1,519
NBA: Hawks-Rockets
2/2
TNT
8:02pm-10:38pm
n/a
1,475
NBA: T'Wolves-Cavaliers
2/1
ESPN
6:59pm-9:22pm
n/a
1,474
NBA: Bulls-Thunder
2/1
ESPN
9:30pm-11:57pm
n/a
1,458
PBR: Anaheim
2/5
CBS
12:00-1:00pm
0.9
1,394
College basketball:
Iowa State-Kansas
2/4
ESPN
2:12-4:22pm
0.8
1,369
Liga MX: Tigres UANL-Toluca
2/4
Univision
7:55-10:00pm
0.5
980
USSA Grand Prix: Freeskiing
Halfpipe (taped)
2/4
NBC
4:30-6:00pm
0.6
935
Liga MX: Necaxa-Monterrey
2/4
Univision
10:0pm-12:00am
0.5
883
"X Games Aspen Anthology"
2/4
ABC
1:00-5:00pm
0.6
872
EPL: Tottenham-Middlesbrough
2/4
NBC
12:30-2:30pm
0.6
815
European Figure Skating
Championships (taped)
2/4
NBC
3:00-4:30pm
0.6
801
"Inside College Basketball"
2/4
CBS
12:30-1:00pm
0.5
759
NHL: Kings-Capitals
2/5
NBC
12:00-3:00pm
0.5
709
College basketball:
Xavier-Creighton
2/4
Fox
3:03-5:30pm
0.4
639

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On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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