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ESPN Makes Its Return To YouTube With Streaming Of X Games Footage, "SportsCenter"

ESPN is "back on YouTube," as the net last weekend "streamed some live X Games footage" on the website, according to Mike Shields of the WALL STREET JOURNAL. Clips from shows like "SportsCenter" and "First Take" started "appearing on the free, ad-supported version of YouTube as well as YouTube Red" earlier this week. When Disney signed a deal with YouTube in '15 to "include its content in the ad-free YouTube Red service, ESPN declined to participate and pulled its videos off of YouTube altogether." The return of ESPN’s content to YouTube "comes as Google works on signing up TV networks for its planned web TV service," talks Disney has been a part of. There are "no pre-roll ads running on ESPN’s free YouTube clips at the moment, but that will change soon with ESPN selling the ads directly" (WSJ.com, 2/2).

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