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Twins' Season-Ticket Sales Lagging, But Team Brass Staying Patient After 100-Loss '16

Twins President Dave St. Peter said that the team at this point in the offseason is "falling behind last year’s season ticket numbers, but he and the team’s front office personnel understand fans taking a wait-and-see approach," according to Sid Hartman of the Minneapolis STAR TRIBUNE. St. Peter: "We have a lot of work to do. We’re coming off 100-plus losses. We knew going into the offseason (it) was going to be challenging from a renewal perspective. ... We’ll go into Opening Day with a season-ticket base of anywhere between 11,000, 12,000, and I’m excited about that." He added, "We have a goal, of course, to sell upward of 2 million-plus tickets and, longer term, we need to be back to 2.5 million to be back to where we ultimately should be within this marketplace.” Hartman notes the team last season "was coming off a second place finish in the AL Central," but finished '16 with just 59 wins. St. Peter: "We’re off a little bit. Not as much as I think I would have expected, but we’re off probably a couple hundred thousand tickets year over year. We’re going to need to make that up as it relates to single-game sales as well as the balance of season tickets." St. Peter said that about 15,000 people are "expected at Target Field for TwinsFest this weekend." He added that the team has been "in discussions with U.S. Bank Stadium officials to potentially hold the event there" (Minneapolis STAR TRIBUNE, 1/26).

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