Marketing and Sponsorship

Jason Day Signs New Three-Year Deal With Zurich That Puts Company Logo On Bag

By John Lombardo 1.25.2017

Zurich Insurance signed a deal with top-ranked golfer Jason Day that puts the Zurich logo on Day’s golf bag. Day has been a Zurich brand ambassador since '15, and the company's new three-year deal with Day comes after the PGA Tour last fall announced a format change to the Zurich Classic tournament that will debut a new format with two-man teams. Day will play with Rickie Fowler in the '17 tournament. Meanwhile, indoor golf simulator Full Swing signed a new multiyear deal with Day in which he will support the brand through various marketing initiatives. Full Swing's other player ambassadors include Tiger Woods, Patrick Reed and Jordan Spieth. The deals come after RBC recently opted not to renew its deal with Day following his new apparel contract with Nike.

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