Marketing and Sponsorship

Jason Day Signs New Three-Year Deal With Zurich That Puts Company Logo On Bag

By John Lombardo 1.25.2017

Zurich Insurance signed a deal with top-ranked golfer Jason Day that puts the Zurich logo on Day’s golf bag. Day has been a Zurich brand ambassador since '15, and the company's new three-year deal with Day comes after the PGA Tour last fall announced a format change to the Zurich Classic tournament that will debut a new format with two-man teams. Day will play with Rickie Fowler in the '17 tournament. Meanwhile, indoor golf simulator Full Swing signed a new multiyear deal with Day in which he will support the brand through various marketing initiatives. Full Swing's other player ambassadors include Tiger Woods, Patrick Reed and Jordan Spieth. The deals come after RBC recently opted not to renew its deal with Day following his new apparel contract with Nike.

PREVIOUS Danica Patrick's '17 Sponsorship Slate Uncertain Amid Talks With Nature's Bakery NEXT Greg Norman Discusses Future Of His Brand, Golf Courses As Economic Indicators

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: April 26, 2024

April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

April 24, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/01/25/Marketing-and-Sponsorship/Jason-Day.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/01/25/Marketing-and-Sponsorship/Jason-Day.aspx